Almost everyone's using AI to write their content and it shows. Over time, generic AI copy erodes trust more than a typo ever could.

If your content looks polished at first glance, but lacks something that you just can’t put your finger on, you’ve come to the right place.

I'm Amanda Thomas, and I edit AI-generated content so it actually connects with your customers, and gives your business a voice your competitors can't copy and paste.

I’ve spent over a decade in content marketing and brand journalism on both the agency and corporate side. I’ve done work that drove 33% year-over-year organic traffic growth, I’ve worked on full rebrands, whitepapers, SEO and AEO strategy, tone of voice guides… if it’s content related, I’ve likely done it.

By day I’m a content marketing manager at a large corporation, by night I bring those same skills to professionals and small businesses across Canada.

I know SEO. I know AEO. I know the difference between content that ranks and content that converts.

I believe that good content should do something good in the world, so 5% of every Caret project goes to the Peel Learning Foundation, a charity that works to remove barriers and create opportunities for students to achieve their full potential.

If your content sounds like everyone else's, let's fix that.